Essays about: "image of football"

Showing result 16 - 20 of 28 essays containing the words image of football.

1. 16. Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Pernilla Elardt; Linnéa Hasselgren; Felicia Havik; [2015]
   Keywords : Sports Marketing; Sport Sponsorship; CSR Sponsorship; Women’s Sports; Women’s Football; Sweden;

   Abstract : Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. READ MORE

3. 17. IK Sirius fotboll : vägen tillbaka till Allsvenskan

   University essay from SLU/Dept. of Economics

   Author : Samer Josef Dirawi; [2014]
   Keywords : differentiering; segmentering; positionering; varumärke; CSR; fotboll; IK Sirius;

   Abstract : Många fotbollslag har ambitioner att spela i den högsta divisionen där de kan konkurrera med landets bästa fotbollslag. Många fotbollslag som IK Sirius har haft svårt att nå toppen då de saknar resurser för att etablera sig bland de bästa fotbollslagen. READ MORE

4. 18. The downside of Fandom and Sponsorships - An empirical study of sports team rivalry and other negative sport sponsorship effects

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Bernhard Böhm; [2014]
   Keywords : sponsorships; rivalry affiliation; fan identification; image transfer; negative spill-over effects;

   Abstract : This study examines how sports team rivalry and other negative sport sponsorship effects can interfere with a successful sponsorship agreement between a sponsor and its sponsored object. The study consists of two sections, a quantitative, as well as a qualitative research part. READ MORE

5. 19. Translating the Special Language of Football from English to Swedish : A Study on Terminology and Metaphor

   University essay from Institutionen för språk (SPR)

   Author : Malin Schultz; [2013]
   Keywords : equivalence; FOOTBALL IS WAR; loanwords; obsolete terminology; parallel texts; semi -fixed expressions;

   Abstract : By combining quantitative and qualitative methods, the present study aims to investigate what strategies may be used in the translation of a text on football from English to Swedish, with focus on terminology and the metaphor FOOTBALL IS WAR. Special attention is paid to the trait of football language as a special language. READ MORE

6. 20. Real-time Head Pose Estimation inLow-resolution Football Footage UsingRandom Forests

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : ANDRÉ DÜBBEL; [2013]
   Keywords : ;

   Abstract : This report presents a method for real-time head pose estimation in low resolution football footage. The presented method uses a random forest trained on synthetically generated head images. The use of synthetic training images is shown to be a good substitute for the use of manually labelled images. READ MORE