Essays about: "impact on exchange relationships in marketing"

Found 2 essays containing the words impact on exchange relationships in marketing.

  1. 1. Smart Customer Relationship : Investigating how customer relationships influence the development of demand response for the future electricity retail market

    University essay from Mälardalens högskola/Industriell ekonomi och organisation

    Author : Carl-Wilhelm Jakobsson Thorman; Tommy Kovala; [2015]
    Keywords : business relationship; demand response; household customers; Swedish electricity retail market; trusted exchange; understanding; affärsrelationer; efterfrågeflexibilitet; hushållskunder; svensk elhandelsmarknad; förtroendegivande utbyten; förståelse;

    Abstract : The fact that household customers are central in the discussion of future sustainable energy systems compels the Swedish electricity retail companies to provide strategies in order to successfully follow the trends on the electricity market. The purpose of this thesis is to complement the electricity retail companies’ understanding of how they are able to enter a sustainable and close business relationship with these customers. READ MORE

  3. 2. Interorganizational relationships in project-based networks: Problems of Communication and Collaboration : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Lilia Jakobsson; [2007]
    Keywords : project-based networks; short-term relationships; communication; collaboration; sensemaking; trust; interdependence; management incentives; coordination; support;

    Abstract : Purpose: Although under the last decade there has been increased interest in management of project-based teams and numerous examples of such relationships exist, relatively little is known about “the dynamics of shorter relationships”. Management of communication between partners involved in short-term project-based relationships and the ways, in which multiparty value is created as a result, form a task for important and necessary research in marketing theory and practice. READ MORE