Essays about: "importance of business economics for managers"

Showing result 1 - 5 of 60 essays containing the words importance of business economics for managers.

1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

3. 2. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
   Keywords : Business and Economics;

   Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

4. 3. Incorporating Sustainability into Organizational Culture: An Exploration of Challenges and Solutions in the Swedish Banking Sector

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anila Birinxhiku; Melina Hägerö; [2023]
   Keywords : Sustainability; Organizational culture; Change management; Challenges; Solutions; Swedish banking sector; Social Sciences; Business and Economics;

   Abstract : Sustainability has emerged as a critical aspect of business operations globally, encompassing environmental impact, social responsibility, and governance factors. With its ability to allocate financial resources, the banking sector plays a unique role in achieving global sustainability goals. READ MORE

5. 4. Innovation Investments During The COVID-19 Pandemic

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Philip Kellerman; Gustav Lingevik; [2023]
   Keywords : Innovation investments; Risk and crisis management; Abnormal returns; Economic performance; R D; COVID-19 Pandemic; Business and Economics;

   Abstract : The authors of this paper identified a gap in the debate revolving around innovation during a crisis and recognized the importance of exploring whether being highly innovative is universally desirable across all sectors during times of crisis. While previous research has emphasized the positive impact of innovation on performance, it is essential to investigate the negative impact of innovation and whether there are limitations or thresholds beyond which excessive innovation may have diminishing returns or unintended consequences for small and medium sized companies. READ MORE

6. 5. Variations in working capital management in Croatia and Finland

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Luka Kristijan; Max-Erik Viking Björkqvist; [2023]
   Keywords : Working capital management; Cash management; Inventory management; Accounts receivable management; Accounts payable management; Mixed-method research; Variations; Croatia; Finland; Business and Economics;

   Abstract : This thesis investigates the variations in working capital management between Croatian and Finnish companies across different sizes. The study aims to gain a comprehensive understanding of the factors influencing these variations and the underlying reason behind them. READ MORE