Essays about: "important of branding"

Showing result 21 - 25 of 276 essays containing the words important of branding.

  1. 21. Communication Strategies for Branding of Circular & Sustainable Products in the Fashion Industry : A Case Study of H&M Group

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Syeda Shehreen Fatima; [2022]
    Keywords : Circular Economy; Branding; Communication; H M Group; Sustainability; The Fashion Industry; Environmental Impact; Cirkulär ekonomi; Varumärkesbyggande; Kommunikation; H M Group; Hållbarhet; Modeindustri; Miljöpåverkan;

    Abstract : The fashion industry has a significant environmental impact due to its high rate of production and consumption. In order to become sustainable, fashion businesses are making fundamental changes in their business models. READ MORE

  3. 22. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  4. 23. Co-branded partnerships with human brands. : A qualitative study to understand managerial efforts of said phenomenon.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Miriam Latifa Janet Balegh; Elin Magnusson; [2022]
    Keywords : Influencers. Human brand. Brand development. Marketing. Social media. Co-branding.;

    Abstract : Background: Partnerships between brands and social media influencers are becoming more and more common. This co-branding effort presents many benefits for both parties, thus making it a win-win situation. READ MORE

  5. 24. Impactful Digital Transformation for Retail Employees : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Aniansson; Sarah Ebrahimi; [2022]
    Keywords : Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

    Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE

  6. 25. Reclaiming the city by bike : A study about urban development in the city of Bogotá

    University essay from Stockholms universitet/Socialantropologiska institutionen

    Author : Vanessa Remolina; [2022]
    Keywords : Planning for inclusiveness; Place branding; Planning in the global south; Cycling Capital; Bogotá;

    Abstract : This study looks at the capital of Colombia, Bogotá’s mobility department, and how this institution is using the bicycle as a tool to brand the city. Bogotá has had a remarkable increase in bicycle ridership for several years, this duo to the city's implementation of bicycle lanes and politicians that have incorporated planning that favors this transport method. READ MORE