Essays about: "Influencers. Human brand. Brand development. Marketing. Social media. Co-branding."
Found 1 essay containing the words Influencers. Human brand. Brand development. Marketing. Social media. Co-branding..
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1. Co-branded partnerships with human brands. : A qualitative study to understand managerial efforts of said phenomenon.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Partnerships between brands and social media influencers are becoming more and more common. This co-branding effort presents many benefits for both parties, thus making it a win-win situation. READ MORE
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