Essays about: "international marketing strategy research"

Showing result 21 - 25 of 94 essays containing the words international marketing strategy research.

1. 21. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
   Keywords : Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

   Abstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE

3. 22. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rustam Khudododov; Alexandra Kim; [2017]
   Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

   Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

4. 23. A Consumer Study of Chinese Smartphones Influences of Purchase Intention in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Natalia Lopez; Tianyao Zhang; [2017]
   Keywords : International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy.; Social Sciences;

   Abstract : Title: A Consumer Study of Chinese Smartphones: Influences of Purchase Intention in Sweden Seminar Date: May 31st 2017 Course: BUSN39 Business Administration: Global Marketing Authors: Natalia Lopez Casco and Tianyao Zhang Supervisor: Ulf Johansson Key Words: International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy. Purpose: The purpose of this research was to explore the elements that influence purchase intention of Chinese smartphones in Sweden. READ MORE

5. 24. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Mariama Manneh; [2017]
   Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

   Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

6. 25. Tech Start-up Internationalisation : Development of an internationalisation model for born global web-based tech start-ups from European start-up hubs

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Malina Koch; [2017]
   Keywords : Start-up; internationalisation; born globals; international entrepreneurship; Internationalisering; Internationell entreprenörskap; Born global; Tech startup;

   Abstract : International entrepreneurship is a prominent phenomenon in contemporary research, because of the ease of internationalisation for companies. Start-up hubs in Europe are booming and especially web-based tech companies internationalise quickly. READ MORE