Essays about: "internet roles in e marketing"

Found 2 essays containing the words internet roles in e marketing.

1. 1. Social Media and Civil Society in the Russian Protests, December 2011 : The role of social media in engagement of people in the protests and their self-identification with civil society

   University essay from Medier och kommunikation

   Author : Daria Dmitrieva; [2013]
   Keywords : Russia; social media; political mobilization; democracy; public sphere; social capital; new social movements; e-democracy; political marketing; digital divide;

   Abstract : The study examines the phenomenon of the December protests in Russia when thousands of citizens were involved in the protest movement after the frauds during the Parliamentary elections. There was a popular opinion in the Internet media that at that moment Russia experienced establishment of civil society, since so many people were ready to express their discontent publically for the first time in 20 years. READ MORE

3. 2. The value of the affiliate marketing network

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Kim Norlander; [2012]
   Keywords : Value creation; Affiliate marketing; Value networks;

   Abstract : With the Internet as a commercial medium, new ways of doing business have developed in almost every industry sector. Business conducted over the internet, which often is referred to as e-commerce, is rapidly growing, and holds highly competitive characteristics and promises for the creation of value (Amit & Zott, 2001). READ MORE