Essays about: "Kim Norlander"

Found 1 essay containing the words Kim Norlander.

  1. 1. The value of the affiliate marketing network

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kim Norlander; [2012]
    Keywords : Value creation; Affiliate marketing; Value networks;

    Abstract : With the Internet as a commercial medium, new ways of doing business have developed in almost every industry sector. Business conducted over the internet, which often is referred to as e-commerce, is rapidly growing, and holds highly competitive characteristics and promises for the creation of value (Amit & Zott, 2001). READ MORE