Essays about: "keller"

Showing result 1 - 5 of 43 essays containing the word keller.

  1. 1. THE CHOSEN CREATURES: HOW ANIMAL JUXTAPOSITIONS IN ANTISEMITIC PROPAGANDA CONTRIBUTED TO INSTITUTIONALIZED OTHERNESS

    University essay from Göteborgs universitet/Institutionen för filosofi, lingvistik och vetenskapsteori

    Author : Heidi Keller; [2023-07-06]
    Keywords : ;

    Abstract : This paper discusses how anthropomorphic animals have been used in depicting Jews in antisemitic art and propaganda imagery since the late High Middle Ages until the first half of the 20th century. It sheds light on why certain animal species were chosen to symbolize Jews, and categorizes the animals into three groups: creatures taken from the Hebrew Scriptures and the Jewish folklore inspired by it, animals presented in secular and pagan folklore influenced by legends from Ancient Greece and Rome, and the “anti-charismatic” fauna. READ MORE

  3. 2. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
    Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

    Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

  4. 3. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Lovisa Käll; Ebba Keller; [2023]
    Keywords : Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

    Abstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE

  5. 4. Strategic Key Success Factors for Divesting in the Nordics : A case study of divestitures advised by KPMG

    University essay from Linköpings universitet/Industriell ekonomi

    Author : Victor Keller; Erik Kristiansson; [2023]
    Keywords : Strategy; Divesting; Success Factors; Success; Strategi; Avyttring; Framgångsfaktorer; Framgång;

    Abstract : Over the past decades, the divestiture market has steadily been growing but there are signals that indicate that a large portion of these transactions can be seen as unsuccessful. To improve the number of successful divestitures, the purpose of the study is to identify key success factors that can help firms to succeed with their divestitures in the Nordic market. READ MORE

  6. 5. Impact of the Capital Structure Choice on Firm Performance: A Quantitative Study of the Biggest Healthcare and Energy Companies in the USA

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hardy Keller; Jaroslavs Grigoluns; Marco Zanoni; [2023]
    Keywords : Capital Structure; Firm Performance; Standard Poor s 500; Healthcare industry; Energy Industry; Optimal Capital Structure; Business and Economics;

    Abstract : Purpose The aim of this research paper is to provide valuable insights to existing theoretical foundation of choice of capital structure, and exploring the relationship between capital structure and firm performance through testing whether capital structure affects firm performance in the USA listed healthcare and energy companies. Theoretical perspective The presented theories cover different views on the preferred choice of capital structure and academics views on its effect on firm performance. READ MORE