Essays about: "Rebecca Jönsson"

Found 3 essays containing the words Rebecca Jönsson.

1. 1. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
   Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

   Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

3. 2. De första månaderna i hemmet med en nydiagnostiserad katt med diabetes mellitus : djurägarens upplevelser

   University essay from SLU/Dept. of Clinical Sciences

   Author : Rebecca Fonskov; Linda Jönsson; [2022]
   Keywords : Diabetes mellitus; djursjukskötare; djurägarens upplevelser; förbättringsmöjligheter; katt; kommunikation; livsstilsförändringar; omvårdnad; relation;

   Abstract : Katter över hela världen drabbas av diabetes mellitus (DM). En sjukdom som obehandlad ofta resulterar i en utdragen hyperglykemi vilket i sin tur kan leda till ett katabolt tillstånd med en metabol acidos, något som kan vara livshotande. READ MORE

4. 3. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2022]
   Keywords : Counterfeit products; Brand equity; Louis Vuitton; Gucci; Michael Kors; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. READ MORE