Essays about: "klättermusen"

Found 3 essays containing the word klättermusen.

1. 1. Green Marketing : An analysis of Green Marketing Campaigns

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Estefania Loewenberg; [2015]
   Keywords : green marketing; transparency; Patagonia; Klättermusen; green washing; green consumption; green marketing five “I’s”; green marketing three “C’s”; green marketing grid.;

   Abstract : This thesis presents the problem surrounding green marketing, which involves the lack of knowledge of green consumption by the consumer, and the threats of green washing from companies who present green marketing without achieving the green marketing criteria. An implementation of the green marketing theories in the cases of Patagonia and Klättermusen: green marketing five “I’s” and the green marketing three “C’s” was done in order to understand if the two companies fit the green marketing profile. READ MORE

3. 2. A Cradle to Cradle Study at Klättermusen

   University essay from Institutionen för teknik och hållbar utveckling

   Author : Siri Söderberg; [2012]
   Keywords : sustainability; sustainability tools; cradle to cradle; C2C; textile industry; outdoor industry; bluesign; eco index; the natural step;

   Abstract : This study has been carried out at Klättermusen, a Swedish company producing outdoor clothingand equipment with a focus on durability, safety, function and environment. The purpose of thethesis was to investigate if Klättermusen should use Cradle to Cradle (C2C) in their sustainabilitywork. READ MORE

4. 3. Analysis of Challenges in Existing Textile Retail Business for Implementing Sustainable Resilient Supply Chain

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Rajesh R; Chanchal Kumar Kundu; [2010]
   Keywords : resiliency; retail; supply chain; sustainability; textile; business; demand; resilient; scattered; patagonia; klättermusen;

   Abstract : The global retail business is extremely dynamic and this brings new issues in front of us and deserves responsibilities to address those issues. The Textile Retail Business is also experiencing this change as the whole retail textile supply chain has already become globalized with the time especially in terms of sourcing of raw materials and production as well. READ MORE