Essays about: "kotler marketing"

Showing result 1 - 5 of 14 essays containing the words kotler marketing.

1. 1. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

3. 2. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Magdalena Kaminskaite; Simon Johansson; [2019]
   Keywords : : Brand Equity; Brand Knowledge; Gaming Equipment Industry; Razer Inc.; Standardized Marketing;

   Abstract : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. READ MORE

4. 3. From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : María Jesús E Cascante Quirós; Natalia Schlothauer; [2017]
   Keywords : Social marketing; social marketing process; non-profit organisation NPO ; continuum; cross-sector social partnerships; CSSPs ; corporate-NPO collaboration; collaborative value creation framework CVC ;

   Abstract : Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. READ MORE

5. 4. Paid Traffic - Pay per click advertising in Swedish companies

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Marcus Johansson; [2012-10-05]
   Keywords : Pay per click; Google AdWords; Internet markering; search engine marketing;

   Abstract : According to Kotler online marketing is the fastest growing form of direct marketing. It has gotten increasingly important for companies to have a strategic plan for communicating with the public online. READ MORE

6. 5. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

   University essay from Institutionen för teknik och samhälle

   Author : Md. Kamrul Hasan; Rabia Khan; [2011]
   Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

   Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE