Essays about: "lies in advertising"

Showing result 6 - 10 of 16 essays containing the words lies in advertising.

  1. 6. Det övertygande förslaget : visuell retorik inom landskapsarkitektur

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Isabelle Forsberg; [2015]
    Keywords : landskapsarkitektur; perspektivbilder; reklambilder; säljande bilder; visuell retorik;

    Abstract : Det är genom skissen, teckningen och bilden som landskapsarkitekten främst kommunicerar sina tankar och idéer till sin omvärld. Men vad är det egentligen som avgör hur en betraktare uppfattar en bild? I denna uppsats undersöks och analyseras landskapsarkitektens gestaltande bild utifrån perspektivet att bildens utformning i sig kan vara väldigt viktig för att lyfta fram ett vinnande koncept. READ MORE

  3. 7. How to scale SaaS business  from local to global markets? : Case of ad servers

    University essay from KTH/Entreprenörskap och Innovation

    Author : TOMS PANDERS; [2014]
    Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

    Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE

  4. 8. Attraction, Aesthetics and Advertising. An Interdisciplinary Look at the Presentation of "Ugly Models".

    University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

    Author : Marina Buller; [2014]
    Keywords : Ugly Models; Karl Rosenkranz; caricature; grotesque; advertising; Arts and Architecture;

    Abstract : To attract and to appeal to their consumers, designs and concepts of advertisements continually have to be changed in an industry that is saturated with similar campaigns. In this thesis, I analyse how this change is created through the depiction of “ugly models”. READ MORE

  5. 9. How to scale SaaS business from local toglobal markets? Case of ad servers

    University essay from KTH/Entreprenörskap och Innovation

    Author : TOMS PANDERS; [2014]
    Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

    Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE

  6. 10. Har mediebyråer framtidstro på papper som kommunikationsmedel?

    University essay from SLU/Dept. of Forest Resource Management

    Author : Anna Ahlgren ; Moa Olsson; [2012]
    Keywords : Annonsering; reklaminvestering; kvalitativ metod; tryckta kommunikationskanaler;

    Abstract : Sedan introduktionen av nya medier som internet, har tidningsbranschen drabbats hårt med minskande upplagor som följd, både i Sverige och internationellt. Samma scenario kan skönjas för tidskrifterna. READ MORE