Essays about: "literature review of customer satisfaction in retail"

Showing result 6 - 7 of 7 essays containing the words literature review of customer satisfaction in retail.

1. 6. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty

   University essay from Ekonomihögskolan, ELNU

   Author : Alexandra Muth; Rima Ismail; Caroline Langfeldt Boye; [2012]
   Keywords : Customer brand relationship; Brand experience; Brand satisfaction; Brand trust; Brand loyalty;

   Abstract : Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market. However, having a strong brand isno longer enough to survive in the long run and gain a large customers base. READ MORE

3. 7. Infromation sharing for improved collaborative planning

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maria Hansson; Gunilla Hansson; [2003]
   Keywords : Consumer Satisfaction; Consumer Demand; Food Supply Chain; Information Sharing; Collaboration; Relations; Follow ups; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : Title: Information sharing for improved collaborative planning – A case study in the food supply chain from manufacturer to retail stores Authors: Gunilla Hansson and Maria Hansson, Lund Institute of Technology, Lund University Supervisors: Maria Fagrenius, Customer Service & Development Sweden/Ahold Customer Supply Manager, Kraft Foods Sverige AB Fredrik Nilsson, Department of Design Sciences, Division of Packaging Logistics, Lund Institute of Technology, Lund University Annika Olsson, Department of Design Sciences, Division of Packaging Logistics, Lund Institute of Technology, Lund University Christer Kedström, Department of Business Administration, School of Economics and Management, Lund University Problem Description: How shall effective and satisfactory replenishment planning and information sharing be designed to improve the security of consumer satisfaction? In which areas is it most essential to do changes in order to come closer to a more desirable replenishment planning and information sharing situation in the food supply chain? Purpose: The purpose of this master thesis is to provide propositions for improving replenishment planning and information sharing in the food supply chain in order to improve the consumer satisfaction. Method: The background to this master thesis led us to be nominalists and functionalists with a systems approach. READ MORE