Essays about: "market image"

Showing result 1 - 5 of 374 essays containing the words market image.

  1. 1. The more the merrier? A study on how further enlargement of the European Union and increased internal migration affects EU attitudes

    University essay from Göteborgs universitet/Graduate School

    Author : Tove Linder; Lovisa von Schéele; [2023-06-29]
    Keywords : ;

    Abstract : The free movement of workers within the European Union has strong support among its citizens. At the same time, the free movement of labour has been put forward as one of the most politically controversial features of the European common market. READ MORE

  3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  4. 3. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  5. 4. Evaluation of a computational method for natural fiber-reinforced plastics

    University essay from KTH/Hållfasthetslära

    Author : Anna Lim; [2023]
    Keywords : PPNF; Composite material; fiber orientation; natural fiber; coupled analysis; PPNF; Kompositmaterial; fiberorientering; naturfiber; kopplad analys;

    Abstract : The importance of using natural fiber composites (NFCs) has been addressed as a substitution for synthetic fibers, such as glass and carbon fibers. This substitution contributes significantly to reducing greenhouse gas emissions, aligning with the environmental responsibilities of engineering industries. READ MORE

  6. 5. A Comparative Study of Responsiveness of Native Applications and Progressive Web Applications

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Michell Dib; [2023]
    Keywords : Progressive Web Application; Native Application; Mobile Apps; Responsiveness; Progressiv webbapplikation; Nativa applikation; Mobilapplikationer; Responsivitet;

    Abstract : The development of Progressive Web Applications (PWAs) as opposed to Native Applications (NAs) has experienced a significant shift in recent years in the mobile application market. PWAs are more and more common since they are affordable, simple to use, and cross-platform compatible. READ MORE