Essays about: "marketing analysis"
Showing result 1 - 5 of 1343 essays containing the words marketing analysis.
-
1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE
-
2. Temporal Analysis of User Engagement on Instagram
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : Social media platforms have during the last decade expanded immensely in both the number of users and posts. An extensive number of previous studies have observed how users engage on these platforms to study how social systems work. However, compared to other social media platforms, Instagram has been less extensively researched. READ MORE
-
3. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases
University essay from Stockholms universitet/Företagsekonomiska institutionenAbstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE
-
4. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE
-
5. AI vs. Humans: Who do we trust?: Examining trust in AI among Swedish adults
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This study investigates trust in Artificial Intelligence (AI) among Swedish adults, focusing on how different factors influence this trust and the nuances of AI-human decision-making. A quantitative survey, distributed mainly on Swedish university campuses, centered around four scenarios: Dating, Math, Doctor and Career, aimed at gauging emotional and cognitive trust in AI and the preference for AI or human recommendations across various contexts. READ MORE