Essays about: "marketing art"

Showing result 16 - 20 of 51 essays containing the words marketing art.

1. 16. From Low Budget to Big Business : Releasing Strategies for Indeoendent Films and Industry Division

   University essay from Stockholms universitet/Filmvetenskap

   Author : Jelena Ivanisevic Paunovic; [2019]
   Keywords : independent production; low budget film; Oscar; auteur film; female producer; film industry; Christine Vachon; Boy s Don t Cry;

   Abstract : The objective of this thesis is observing the process of launching the small independent movie in the context of big film industry and its hegemony. We will observe the differences between low budget, independent, the auteur film and well known ’blockbuster' entertainment cinema products. READ MORE

3. 17. Branding strategy through storytelling in marketing : The other side of the story

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
   Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

   Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

4. 18. Museums on Instagram - Engagement with audiences on social media

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Maria Algers; [2018]
   Keywords : Social media; Museum communication; Democratic engagement;

   Abstract : This thesis will explore the engagement modes of museums on Instagram by looking at the content of 1230 posts published by forty museums in Sweden and New Zealand over a three month time period. The analysis will focus specifically on the museums intention behind each post, with the use of an analytical grid developed by Lotina and Lepik. READ MORE

5. 19. Is social media a fortune or misfortune? —The art film’s dilemma and breakthrough.

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : LI YIJIA; [2018]
   Keywords : Social media; Art film; Online marketing;

   Abstract : In China, Weibo is a social software that almost everyone uses. Weibo does not only provide an arena for users to share their experiences with friends but also offers a platform for companies to promote their products. From 2014, the distributors of the films began to use Weibo as one of their main marketing tools. READ MORE

6. 20. The 100 kW Sportscar : Experience-Oriented Performance through Reduction in Times of Excess

   University essay from Umeå universitet/Designhögskolan vid Umeå universitet

   Author : Robin Ritter; [2017]
   Keywords : Future Porsche Lightweight Vehicle Concept;

   Abstract : Problem Area With the introduction of the Bugatti Veyron in 2005, a new breed of sportscars was born: the hypercar. It was celebrated as a technological masterpiece, its todays hybrid counterparts, the McLaren P1, Ferrari LaFerrari and Porsche 918 Spyder were named the ‘holy trinity’ of sportscars. READ MORE