Essays about: "marketing research - case study"
Showing result 21 - 25 of 781 essays containing the words marketing research - case study.
-
21. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. READ MORE
-
22. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE
-
23. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial
University essay from SLU/Dept. of Forest EconomicsAbstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE
-
24. The impact of green taxes on waste reduction – A case study of the impact of two Spanish taxes to support the transition to a Circular Economy
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The current global waste problem presents significant challenges worldwide, and Spain is no different. Factors such as rapid urbanization, population growth, intensive agriculture, linear production models, and changing consumption patterns contribute to the upward trend in waste generation. READ MORE
-
25. What is the feasibility of using Power Purchase Agreements as a green electricity sourcing method for a large industrial company? : A Case Study
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : With the increasing volatility on electricity markets and a growing emphasis on sustainability, renewable electricity has gained significant attention from corporate entities seeking to secure their green energy supply. Among the various methods available for securing green electricity, one method on the rise is Power Purchase Agreements (PPA). READ MORE