Essays about: "marketing research - case study"

Showing result 11 - 15 of 781 essays containing the words marketing research - case study.

  1. 11. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Victor Massy; [2023]
    Keywords : Multiparty computation; Trusted execution envrionment; Web advertising; Private attribution reporting; Flerpartsberäkning; Pålitlig exekveringsmiljö; Webannonsering; Privat attributionsrapportering;

    Abstract : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. READ MORE

  3. 12. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Oskar Nordström; [2023]
    Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

  4. 13. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Annika Hallwass; [2023]
    Keywords : ;

    Abstract : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. READ MORE

  5. 14. Traveling on a Whim? A qualitative case study on how business models for Mobility-as-a-Service can be designed and configured

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Bolander; Elin Siltberg; [2023]
    Keywords : Business Model; Business Model Canvas; Sustainable Urban Mobility; Mobility-as-a-Service MaaS ; Business and Economics;

    Abstract : Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business models can be designed and configured. Theoretical Perspective: The theoretical perspective is provided by a preliminary framework which consists of a synthesis between Business model theory and MaaS literature. READ MORE

  6. 15. Cloud Computing Pricing and Deployment Efforts : Navigating Cloud Computing Pricing and Deployment Efforts: Exploring the Public-Private Landscape

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Casper Kristiansson; Fredrik Lundström; [2023]
    Keywords : Cloud computing; Private cloud; Public cloud; Cloud computing services; Cost-effectiveness; Implementation effort; Google GCP; Microsoft Azure; Amazon AWS; Pricing models; Cloud adoption; Cloud cost management; Cloud migration; Instance computing; Serverless computing; Data storage; Molntjänster; Privat moln; Offentligt moln; Kostnadsjämförelse; Kostnadseffektivitet; Google GCP; Microsoft Azure; Amazon AWS; Molninförande; Molnkostnadshantering; Molnmigration; Instance computing; Serverless computing; Dataförvaring;

    Abstract : The expanding adoption of cloud computing services by businesses has transformed IT infrastructure and data management in the computing space. Cloud computing offers advantages such as availability, scalability, and cost-effectiveness, making it a favored choice for businesses of all sizes. READ MORE