Essays about: "marketing research in aviation industry"

Showing result 1 - 5 of 8 essays containing the words marketing research in aviation industry.

  1. 1. Sustainable Solutions in the Aviation Industry : A scenario analysis of electrified aircrafts, sustainable aviation fuels and carbon offsetting

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Niklas Jönsson; Fredrik Hillesöy; [2020]
    Keywords : Aviation; carbon offsetting; air travel comparison site; biofuel; electrified aircrafts; scenario analysis.; Flygindustrin; klimatkompensation; flygprisjämförelsesite; scenario analys; elektriska flygplan; biobränsle;

    Abstract : Global warming is an issue that affects the entire world. The aviation industry accounts for around three percent of global emissions, and actions are needed to help steer the industry towards a sustainable transition with new technologies and alternative aviation fuels to reduce emissions. READ MORE

  3. 2. The influences on consumers’ decision to fly or not to fly

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Johanna Gullbrandsson; Ludwig Löfkvist Andersson; [2020]
    Keywords : Flight-shame; consumer behaviour; climate debate; aviation industry; travel; transportation;

    Abstract : Over the years, the consumption of airplane travels has increased, and the aviation industry is seen as one of the fastest growing sources for greenhouse gases. As a result, the climate debate has intensified and the phenomenon “flight-shame” has been introduced which has contributed to more environmental awareness. READ MORE

  4. 3. Brand Conviction and Brand Desirability in the Aviation Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tung Hang Hui; Farah Hamasha; [2018]
    Keywords : brand conviction; brand desirability; brand positioning; airlines; Business and Economics;

    Abstract : The Awareness-Interest-Conviction-Desire-Action (“AICDA”) model was studied by various marketing scholars in the past 80 years. However, the relationship between brand conviction and brand desirability in the aviation industry has not yet been proved empirically. READ MORE

  5. 4. Optimization of selecting codeshare flights in aviation

    University essay from KTH/Optimeringslära och systemteori

    Author : Nishita Vegi; [2017]
    Keywords : ;

    Abstract : Airlines are constantly on a look out for partnerships that could facilitate an increase in revenue without having to invest as much. Codesharing is one such solution, where a marketing carrier sells the tickets on another carrier’s flight as its own with its flight number. READ MORE

  6. 5. Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Vladka Sturesson; [2011]
    Keywords : Airlines; low cost; long-haul; travel manager; corporate travel policy;

    Abstract : Aim The commercial success of some low cost airlines presents the low cost model as very attractive. Until now their main focus has been on short-haul routes, but it is no surprise that they show an interest in entering the long-haul routes market as recent trends are very promising. READ MORE