Essays about: "Johanna Gullbrandsson"
Found 2 essays containing the words Johanna Gullbrandsson.
-
1. Followers’ Perception of Transparency in Persuasive Intent : The Role of Parasocial Relationship and Persuasion Knowledge in Sponsored Content
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media marketing has grown rapidly in recent years and has become a standard tool for marketers. As a result, companies use social media influencers (SMIs) to reach their target audiences. One important aspect of influencer marketing is the relational aspect. READ MORE
-
2. The influences on consumers’ decision to fly or not to fly
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Over the years, the consumption of airplane travels has increased, and the aviation industry is seen as one of the fastest growing sources for greenhouse gases. As a result, the climate debate has intensified and the phenomenon “flight-shame” has been introduced which has contributed to more environmental awareness. READ MORE