Essays about: "marketing research process"
Showing result 11 - 15 of 539 essays containing the words marketing research process.
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11. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden
University essay from Lunds universitet/Teknisk logistikAbstract : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. READ MORE
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12. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE
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13. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE
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14. Digital Infrastructures for Cohousing
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This paper introduces the topic of Cohousing as a solution to the chronic housing crisis and examines how it can be supported by digital platforms, and what form they should take. The theoretical concept of platforms and infrastructure is examined in general and specifically for communities along with other co-operative practices. READ MORE
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15. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE