Essays about: "marketing technologies"

Showing result 1 - 5 of 131 essays containing the words marketing technologies.

1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
   Keywords : Digitalization; Internationalization; SME;

   Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

3. 2. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Álvar González Bujedo; [2023-02-09]
   Keywords : ICT; Digital Services; Rural Development; Economic Growth; Poverty Alleviation; Social Practice Theory; Site Analysis; Participant Observation.;

   Abstract : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. READ MORE

4. 3. Energy justice and gender implications on prodcutive uses of energy. A case study based in rural Bolivia

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Adriana Fernandez Villalobos; [2023]
   Keywords : energy; women; gender; justice; rural; Business and Economics;

   Abstract : This research investigates the gender dimension of the impacts of access to clean and modern energy and technology in productive uses of energy. Rural organizations led by women supported by the EnDev project Bolivia were selected for a multi-site case study. READ MORE

5. 4. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Victor Massy; [2023]
   Keywords : Multiparty computation; Trusted execution envrionment; Web advertising; Private attribution reporting; Flerpartsberäkning; Pålitlig exekveringsmiljö; Webannonsering; Privat attributionsrapportering;

   Abstract : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. READ MORE

6. 5. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

   University essay from Södertörns högskola/Företagsekonomi

   Author : Jongwoo Lim; [2023]
   Keywords : Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

   Abstract : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. READ MORE