Essays about: "mcdonalds methodology"

Found 2 essays containing the words mcdonalds methodology.

1. 1. Consumer Participation in FMCG Crowdsourcing Contests

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Wijnberg; Jennifer Joan Williams; [2012]
   Keywords : Crowdsourcing Contest; Consumer; FMCG; Motives; Experience; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to contribute to the existing literature on co-creation, specifically regarding the phenomenon of consumer participation in crowdsourcing contests. By taking a consumer perspective, it is our ambition to improve the conceptualization of the phenomenon of participants motives, experiences, attitudes and feelings, in general and related to the brand, in crowdsourcing contests. READ MORE

3. 2. Japan - From Traditionel Home Cooked Meals to Dining Alone at McDonald's

   University essay from Lunds universitet/Socialantropologi

   Author : Camilla Hoff-Jörgensen; [2010]
   Keywords : singles; Japan; McDonald’s; fast food; lifestyle-changes; household; fieldwork; Social Sciences;

   Abstract : Theoretical perspective: Existing theories within anthropology, globalization of McDonald’s and Japanese culture (household etc.) were used as providing explanations of the collected data. Methodology: This research uses McDonald’s as an example of fast food consumption in Japan. READ MORE