Essays about: "media and investment thesis"

Showing result 21 - 25 of 36 essays containing the words media and investment thesis.

1. 21. Business Strategies on Facebook. What strategy should Pay2n use to make the most out of Facebook’s potential?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Malin Käll; Johanna Lagerkvist; [2013-07-15]
   Keywords : Strategy; communication; organisation; social media; Facebook; Pay2n;

   Abstract : One of the most popular social medias is Facebook, today, also a new market for companies. As Facebook can be compared to a market, would not a strategy be needed for a company entering this market? The thesis will bring up possibilities and advantages with Facebook and help companies, in particular the organisation Pay2n, how to strategically create a Facebook page. READ MORE

3. 22. Can doing good mean doing well? : A qualitative case study of a Web-based non-profit organization, its clientele and future growth

   University essay from Handelshögskolan vid Umeå universitet (USBE)

   Author : Demet Ergün; Eden Berhane; [2013]
   Keywords : Social Entrepreneurship; Entrepreneurship; Knowledge sharing; Non-profit organizations; Web 2.0; Small business growth;

   Abstract : There are inequalities in terms of gender and ethnicity within the labor market in Sweden. In the past years there have been great developments to equalize and diversify workplaces with qualified employees. READ MORE

4. 23. Social media : The new killer application in the building of customer relationships

   University essay from Institutionen för marknadsföring (MF)

   Author : Elin Ekstedt; Tove Kantonen; [2013]
   Keywords : Relationship building; Loyal relationships; Social media; Social platforms; Social content; Social interaction; sCRM;

   Abstract : Research questions: Wherein social media lies the challenges for companies in order to build customer relationships? Purpose: This bachelor thesis was aimed to describe the challenges companies face in the building of relationships through social media. Theoretical framework: The thesis was based on theories about how companies can build loyal relationships and what factors that must be included, how social media is defined and what it is composed of, and finally how companies can build relationships through social media and what factors that must be included. READ MORE

5. 24. Image of China : Chinese attempts to purchase SAAB in Swedish and American Media

   University essay from Institutionen för ekonomi och it

   Author : Lina Zhang; [2012]
   Keywords : Foreign direct investment; Media representation; Ideology; Government; Swedish brand;

   Abstract : Many Chinese car companies have attempted to invest in and purchase famous Swedish companies, which attracted a lot of attention of the media, particularly in Sweden and America. The investment is a complex transaction when companies from two countries are involved and are much different. This difference is the starting point for this study. READ MORE

6. 25. Seamless Recruitment: How Companies use Mobile Media to Build Brand and Attract Talent

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Vanessa Meyer; [2012]
   Keywords : recruitment; branding; communications; mobile; media;

   Abstract : Recruiters must not only understand how job design and incentive programs contribute to talent attraction, they must also comprehend how target job seekers make employment decisions and how they, as recruiters, can influence those decisions through more effective recruitment marketing communications (also called Employer Branding). An important part of recruitment marketing communications planning is media selection. READ MORE