Essays about: "media effect studies"

Showing result 1 - 5 of 125 essays containing the words media effect studies.

  1. 1. Communications Effect on Trust in The Hybrid Workplace. An explorative case study of an outsourcing company providing financial services

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Linn Gyllenhammar Byström; [2023-11-22]
    Keywords : trust; communication; hybrid workplace; media synchronicity theory; social exchange theory;

    Abstract : The COVID-19 pandemic transformed the way people work, with many organizations shifting to remote work as the result. As we move towards a post-pandemic world, the hybrid working method that combines remote and in-office work is becoming increasingly popular and not likely to go away. READ MORE

  3. 2. Wound Treatment : An overview and initial investigation of wound care and bioactive materials

    University essay from Uppsala universitet/Tillämpad materialvetenskap

    Author : Louise Ringholm; [2023]
    Keywords : Wound treatment; wound care; bioactive materials; calcium silicate;

    Abstract : Wound care is a field with many treatment methods and products on the market. The healing period varies, some wounds become difficult to heal and chronic, in many cases a connection can be drawn to underlying diseases. Diabetes is a disease that could cause foot ulcers that are difficult to heal. READ MORE

  4. 3. Are you fitting in? A study on the effects of fitness influencers on male body image

    University essay from Jönköping University/IHH, Marketing and Logistics

    Author : Anne Heinicke; Zoe Vagic; [2023]
    Keywords : body image; fitness influencer; body dissatisfaction; social comparison theory;

    Abstract : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. READ MORE

  5. 4. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elin Egelbäck Starud; Elsa Claesson; [2023]
    Keywords : Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

    Abstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE

  6. 5. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE