Essays about: "fitness influencer"

Found 3 essays containing the words fitness influencer.

  1. 1. Are you fitting in? A study on the effects of fitness influencers on male body image

    University essay from Jönköping University/IHH, Marketing and Logistics

    Author : Anne Heinicke; Zoe Vagic; [2023]
    Keywords : body image; fitness influencer; body dissatisfaction; social comparison theory;

    Abstract : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. READ MORE

  3. 2. REPRESENTATION OF WOMAN'S BODY ON INSTAGRAM : Qualitative Content Analysis of the year 2018 posts of top fitness influencer Michelle Lewin

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Solvita Belinska; [2018]
    Keywords : Women‟s Body Image; Social Media; Instagram; Fitness; Fitspo; Influencer; Michelle Lewin;

    Abstract : This study is designed to observe what 21st century women‟s body ideal is, to give an insight to the women‟s body image representation on Instagram and to find out if social media influencer Michelle Lewin complies with this sociocultural image. Although there is an extensive amount of research on the mass media‟s effect on defining and imposing the ideals on women‟s body image, few studies have explored and focused on the image-based social media platform, Instagram. READ MORE

  4. 3. How Does Intrinsic Motivation Moderate The Effect of honThe Sustained Use of Wearable Fitness Technology? : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rasmus Eriksson; Jonas Kose; Antonio Tacke; [2017]
    Keywords : ​Influencer marketing; social media marketing; WOM; communication; SMI;

    Abstract : Background: ​The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. READ MORE