Essays about: "mobil marknadsföring"

Found 2 essays containing the words mobil marknadsföring.

1. 1. Does Wrapp help companies create brandadvocates?

   University essay from KTH/Industriell marknadsföring

   Author : LIVA LAGER; CHARLOTTE EKENGER; [2012]
   Keywords : Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile; Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile;

   Abstract : Internet med dess sociala nätverk som blivit till mediekanaler har kommit att förändra vårt beteende när det gäller hur vi kommunicerar och vad vi kommunicerar. Det senaste skiftet representeras av förskjutningen från datorn till mobilen dit alltmer aktivitet flyttas. READ MORE

3. 2. A Conceptual Model of Mobile Marketing for a Multinational Consumer Goods Company

   University essay from KTH/Mikroelektronik och Informationsteknik, IMIT

   Author : Martin Gårdlund; [2005]
   Keywords : mobile marketing; mobile advertising; wireless marketing; marketing; mobil marknadsföring; mobil reklam; trådlös marknadsföring; marknadsföring;

   Abstract : In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech device to being an everyday item, used by billions of people around the world. The technology evolution has changed phones from a suitcase sized mobile phone imitating its stationary counterpart, to a small communication device that can perform more than twenty different tasks and is usually less than half the size of the a traditional fixed phone. READ MORE