Essays about: "mobile advertisement"

Showing result 11 - 15 of 22 essays containing the words mobile advertisement.

  1. 11. Consumers' attitude towards mobile advertisement : A study within the smartphone era among Ghanaian consumers

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Samir El-Garhi; Roberth Ericsson; [2014]
    Keywords : ;

    Abstract : .... READ MORE

  3. 12. M-commerce : M-commerce: a consumer perspective

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Nadal Marti; Venouil Charles; [2013]
    Keywords : m-commerce;

    Abstract : E-commerce and m-commerce are, currently, both becoming a strong and important way of making business. This thesis aims to find out and analyze the reaction of people in front of the new phenomenon m-commerce in, not only, accessing to information, but also, conducting transactions through mobile devices. READ MORE

  4. 13. Data Driven Development for Mobile Applications

    University essay from Institutionen för informationsteknologi

    Author : Oskar Wirén; [2013]
    Keywords : ;

    Abstract : The purpose of this thesis was to examine the suitability of applying data driven concepts developed for the web on mobile application development. This was done in order to give an overview of what is needed for a company to work with a data driven approach when developing mobile applications. READ MORE

  5. 14. Business Models for Mobile Media Services : A case study in China mainland market

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Jin Huang; [2012]
    Keywords : Mobile Video; Mobile Music; Business Models; Value Chain; Telia-Spotify Case; China; Revenue Model; Operator Strategies; 3G Mobile Video License.;

    Abstract : Mobile media OTT service such as mobile music and mobile video is believed to be the next big revenue driver for mobile operator’s mobile broadband business. The media industry is willing to take mobile distribution channel to increase the content value. READ MORE

  6. 15. Augmented Reality for Product Packaging : An Android Augmented Reality App

    University essay from Institutionen för informationsteknologi och medier

    Author : Sam Nikobonyadrad; [2012]
    Keywords : Augmented Reality; Android; Product Packaging; Vuforia QCAR ; jPCT-AE; OpenGL ES; Computer Vision; Product Packaging;

    Abstract : Augmented Reality for smartphones, while still in its initial stages, has a great potential in relation to the future path of mobile marketing and has already shown significant market presence thus far. However, Augmented Reality is an almost new concept, but its basis and techniques have been used for years. READ MORE