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Showing result 1 - 5 of 22 essays matching the above criteria.

  1. 1. Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mina Carlsson; Maria Arvidsson; Iris Qvennerberg; [2021]
    Keywords : Mobile Marketing; Personalized Marketing; Private Data; Privacy Issues; Experienced Emotions;

    Abstract : Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. READ MORE

  3. 2. A study on 2D advertisementsin mobile versus VR experiences

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Simon Beverskog; Fredrik Larsson; [2020]
    Keywords : Virtual reality gaming; Mobile gaming; Virtual reality game advertising; Mobile game advertising; Virtual reality versus mobile advertising; advertising effectiveness virtual reality; advertising effectiveness mobile games; advertising user experience virtual reality and mobile; advertising user attitudes virtual reality and mobile; interview study; survey study; virtual reality game development; mobile game development;

    Abstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE

  4. 3. Electronic commerce : Consumers’ perception of mobile social commerce in Sweden

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Sadaoui Mehenni; [2020]
    Keywords : E-commerce; M-commerce; S-commerce; MS-commerce; Consumers’ perception; Shopping motivation; UTAUT2;

    Abstract : The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. READ MORE

  5. 4. Permission Based Risk Assessment for Enhancing Privacy of Android Users

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Muhammad Rashid Idris; [2018]
    Keywords : Android; Mobile apps; Privacy; Risk assessment; Principle of Least Privilege; EBIOS; Android; Mobila appar; Integritet; Riskbedömningsmetoden; Princip om lägst privilegium; EBIOS;

    Abstract : Mobile applications tend to access data beyond their intended functionality and share this data with third parties for various purposes including marketing, profiling and advertisement. This data also includes user’s personal information and access to this personal information without user’s consent put user’s privacy at risk. READ MORE

  6. 5. Enhancing user experience when displaying 3D models and animation information on mobile platforms: an augmented reality approach

    University essay from Blekinge Tekniska Högskola/Institutionen för kreativa teknologier

    Author : Gabriella Sosa; [2015]
    Keywords : Augmented Reality; User experience; Information visualization;

    Abstract : Context. Augmented Reality (AR) is a technique that provides additional and varied information to a real environment. The compatibility to smartphones makes AR applications suitable for location based, social, advertisement as well as education oriented applications. Objectives. READ MORE