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Showing result 1 - 5 of 13 essays matching the above criteria.

  1. 1. The Impact of the Invite-Only Strategy on Initial User Adoption : An Exploratory Investigation of Social Networking Mobile Applications

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Ronja Schoenberger; Stefanie Seeburger; [2021]
    Keywords : Invite-Only; App Adoption; Closed Social Networks; Artificial Scarcity; Technology Adoption; User Motivation; Initial App Adoption; Social Networking Mobile Applications;

    Abstract : Background: Social networking mobile applications are designed to socially connect users among each other to consume but also to produce content. Especially because these apps represent a high potential to acquire revenue streams through advertisements, but also to gain customer insights, companies are interested in entering this market by creating new social networking apps. READ MORE

  3. 2. Barriers to adopting mobile access solutions in hospitality organizations.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : OLLI PIETILÄ; [2019]
    Keywords : ;

    Abstract : This study aims to investigate factors that affect the attitudes towards mobile access control solutions among decision-making units (DMUs) in hospitality organizations in Finland to identify perceived benefits and barriers to adoption of mobile solutions. The first mobile access control solution was introduced in the early 2000s and is used successfully in, for example, public transport and in offices. READ MORE

  4. 3. Mobile Money Adoption in East Africa: A cross-country study of best- and least-performing countries

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Karoline Jensen Alnes; [2017]
    Keywords : Mobile Money; Small and Medium Enterprises; East Africa; Zambia; Adoption and Diffusion; Business and Economics;

    Abstract : Mobile money is a digital financial innovation enabling electronic payments and transfers through mobile phones. It has proven to be a convenient, safe and cheap way for money exchange in developing countries where access to traditional banking services is limited. READ MORE

  5. 4. The Impact of Network Externalities and Trust on User Adoption of Mobile Peer-to-Peer Payment Technologies

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Marian Rings; Theodor Groth; [2017]
    Keywords : user adoption of technology; UTAUT2; mobile peer-to-peer payment; network externalities; trust;

    Abstract : Mobile peer-to-peer payment technologies are receiving growing attention on a global scale, from consumers to banks, large tech companies, and startups, as an alternative payment method. They are one of the factors driving the cashless transformation with a potential global market value of over 900 billion. READ MORE

  6. 5. Barriers towards the adoption of mobile payment services : An empirical investigation of consumer resistance in the context of Germany

    University essay from Karlstads universitet

    Author : Kathrin Dotzauer; Fabienne Haiss; [2017]
    Keywords : ;

    Abstract : Abstract Purpose – Technological innovations continuously impact the daily routines of consumers. In the case of mobile devices, their multifunctionality revolutionizes possibilities for consumers, for example by conducting mobile payments at a point of sale (proximity payments). READ MORE