Essays about: "organisational behaviour case study"
Showing result 1 - 5 of 36 essays containing the words organisational behaviour case study.
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1. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE
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2. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.
University essay from Umeå universitet/FöretagsekonomiAbstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE
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3. A Cognitive Mapping Approach to Circular Transition Efforts Within Hospitality Organisations : The Case of Plastics
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : This qualitative study investigates circular transition efforts in accommodation businesses through a cognitive lens. The circular economy has been proposed as a solution to the global problems of resource overuse and pollution. The tourism industries have been identified as critical contributors to a macroeconomic circular shift. READ MORE
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4. Home Office and Organisational Culture: Exploring the Impact of a Sudden Shift
University essay from Göteborgs universitet/Graduate SchoolAbstract : Organisational culture is a well-established topic within research, how employees' interaction on a daily basis creates a commonality in behaviour and way of thinking. The Covid-19 pandemic forced many organisations into a sudden shift to home office, in which employee contact became severely restricted. READ MORE
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5. Do the right thing- A paradox theory approach to corporate sustainability strategies
University essay from Göteborgs universitet/Graduate SchoolAbstract : Through a never-before-seen momentum, the concept of corporate sustainability has become a considerable part of the corporate world. In the past couple of years, more and more multinational corporations have tried to develop and integrate a sustainability strategy encompassing environmental-, social and economic aspects within their organisations, often with a mainstream, for-profit strategy. READ MORE
