Essays about: "organizational development in health care case study"

Found 3 essays containing the words organizational development in health care case study.

1. 1. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

   University essay from Avdelningen för ekonomi

   Author : Maria Zaytseva; Alena Bazyleva; [2012]
   Keywords : Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

   Abstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE

3. 2. Marketing management at Uppsala University Hospital : a case study in Swedish health care marketing; MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Per-Håkan Olausson; Carina Olausson; [2009]
   Keywords : health care marketing; marketing management; Uppsala University Hospital;

   Abstract : Aim:The overall aim of this study was to obtain more knowledge on the implementation of health care marketing in Sweden, using Uppsala University Hospital (UUH) as a case study. Additionally, based on the results of this case study, the aim was also to give concrete suggestions on how to enable increased focus on the formulation and implementation of health care marketing management strategies. READ MORE

4. 3. Social Good and Stakeholders' Engagement in the Pharmaceutical Industry : Case Study of AstraZeneca Corporate Responsibility Practices

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Magdalena Rusinowska; Victoria Traverso; [2009]
   Keywords : Corporate Social Responsibility; Institutional Theory; Organizational Field; Stakeholders; Stakeholders Engagement; Deliberative Democracy Model; Business Ethics; Pharmaceutical Industry; Social Good;

   Abstract : Private organizations are facing organizational field pressures which need to be addressed from an economic and ethical point of view in order to be sustainable in the long term. The present research study analyzes the role of the Pharmaceutical Industry as a provider of a social good and its responsibility towards its organizational field and stakeholder network. READ MORE