Essays about: "product bundling"

Showing result 1 - 5 of 12 essays containing the words product bundling.

  1. 1. Development of a data-driven marketing strategy for an online pharmacy

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
    Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

    Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

  3. 2. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

    University essay from Göteborgs universitet/Graduate School

    Author : Xiaoxi Hu; [2021-07-08]
    Keywords : VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

    Abstract : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. READ MORE

  4. 3. The Pains of Servitization -Finding the customers’ pains of a servitization business model in the modular data center industry

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Vigmo; Jacob Öster; [2018-08-02]
    Keywords : Servitization; Product-Service-System; Business Model Canvas; Pains; Modular Data Center; DCaaS; Customer Centric;

    Abstract : Increasingly more traditional manufacturing companies are adapting to the trend of bundling services around their core products and even going further towards defining their products and their surrounding services as a single service. This step of going from selling products to selling services is generally called servitization. READ MORE

  5. 4. Organising Innovation : An ANT Inquiry of VINNOVA, Sweden

    University essay from Linköpings universitet/Institutionen för tema

    Author : Anselmo Matusse; [2015]
    Keywords : ;

    Abstract : If one types on the Google search bar knowledge society or innovation about 64 million and 408 million results are found, respectively. It is fact, a product. It is there. However, once this taken for granted “knowledge society” is scrutinised, several different actors, conflicting or agreeing, emerge. READ MORE

  6. 5. The Pricing Decision Process in Software-as-a-Service Companies

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Susanna Wilczkowski; [2015]
    Keywords : software-as-a-service pricing; business-to-business marketing; value-based pricing; strategic pricing pyramid; pricing strategy; pricing decision-making; customer value; pricing models; decision model; pricing decision process;

    Abstract : This study examines various approaches used by companies providingsoftware-as-a-service (SaaS) in a business-to-business (B2B) environment to find a pricing strategy. To be able to meet competition in a global market, a good pricing strategy is vital. READ MORE