Essays about: "product development marketing"
Showing result 11 - 15 of 229 essays containing the words product development marketing.
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11. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry
University essay from SLU/Dept. of Forest EconomicsAbstract : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. READ MORE
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12. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE
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13. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech
University essay from Uppsala universitet/Industriell teknikAbstract : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. READ MORE
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14. The transition towards sustainable food systems : A study on the development of aquaponics andits market penetration in Sweden
University essay from SLU/Department of Molecular SciencesAbstract : A food system includes many processes and actors that interact at different levels to maintain human` access to food. As the need for the food increases due to population growth, the activities associated with obtaining the food led to pressure on the environment. READ MORE
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15. The TikTok effect : A case study on emotional marketing through social media
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE
