Essays about: "product development marketing"

Showing result 16 - 20 of 229 essays containing the words product development marketing.

  1. 16. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olle Lagerqvist; Daniel Carlsson; [2022]
    Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

    Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

  3. 17. Hidden voices of the animal industry : a study of transparency in the production chain

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Caroline Kumlin Pettersson; [2022]
    Keywords : transparency; animal production; agenda setting; priming; consumer; small-scale production;

    Abstract : The study is questioning the transparency of the animal production chain through different perspectives of the media landscape. Producers, suppliers, and consumers all meet in media outlets through campaigns, news stories and marketing, and the finalized product for purchase is often visualized more romanticized than its animal origin. READ MORE

  4. 18. Co-branded partnerships with human brands. : A qualitative study to understand managerial efforts of said phenomenon.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Miriam Latifa Janet Balegh; Elin Magnusson; [2022]
    Keywords : Influencers. Human brand. Brand development. Marketing. Social media. Co-branding.;

    Abstract : Background: Partnerships between brands and social media influencers are becoming more and more common. This co-branding effort presents many benefits for both parties, thus making it a win-win situation. READ MORE

  5. 19. Development of a data-driven marketing strategy for an online pharmacy

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
    Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

    Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

  6. 20. Polymerization of isatin towards polymers for anion exchange membranes and gas separation applications

    University essay from Lunds universitet/Kemiska institutionen

    Author : Simone Facchini; [2022]
    Keywords : organic chemistry; membranes; isatin; polymers; Chemistry;

    Abstract : In a world where the problem of energy resources, pollution and all aspects related to these issues becomes more and more dominant, a greater commitment is needed in the search for solutions. The goal of this project is to make a contribution to the research and development of new materials to reduce the environmental impact in some fields. READ MORE