Essays about: "psychographic"

Showing result 6 - 10 of 16 essays containing the word psychographic.

  1. 6. Multichannel Segmentation vs. Demographic Segmentation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Markus Büger; Rebecca Hylkén Olsson; [2017]
    Keywords : Demographic segmentation; multichannel segmentation; product involvement; retail management; Business and Economics;

    Abstract : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. READ MORE

  3. 7. Geodemographic Segmentation in Market Research

    University essay from KTH/Optimeringslära och systemteori

    Author : Gustav Stenbom; [2016]
    Keywords : ;

    Abstract : Markets can be complex, but understanding them is critical to companies and institutions that interact with individuals. This thesis uses clustering to segment the Swedish market, which provides a condensed and comprehensible way to understand the population. READ MORE

  4. 8. Offline vs. Online: Who buys where? A customer segmentation study of travel agencies

    University essay from Internationella Handelshögskolan

    Author : Maria Engvall; Johannes Fritz; Sofia Kindh; [2012]
    Keywords : Online travel agency; Traditional travel agency; Market segmentation;

    Abstract : Background: It has been shown that people travel much more nowadays than ever before. Since the Internet and the e-commerce have been developed the ability to book trips online has been enabled. There are now two dominant ways of buying trips, online or offline. READ MORE

  5. 9. Luxury brand’s expansion in China - Opportunities and possible strategies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Xi-Er Dang; Jessica Wan; [2011-08-29]
    Keywords : Luxury industry; Luxury brands; China; Burberry;

    Abstract : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. READ MORE

  6. 10. A Study on Social Media Networks : Impact of Intrinsic Motivators and Demographic Factors

    University essay from Handelshögskolan vid Umeå universitet

    Author : MD Kaiyum Miah; Alokananda Bhattacharjee; [2011]
    Keywords : Social media; Intrinsic motivators; Buying behavior; Facebook; online advertising; Youtube; Twitter; Linkedin; Flickr; Motivation;

    Abstract : The advent of social media networks is radically changing the way we communicate, shareand socialize. These networks are also creating impact on consumer behavior. In this study,we tried to analyze the factors working behind the intrinsic motivation of people upon whichthey are interacting in the social networks and formulating their preferences. READ MORE