Essays about: "psychographic"
Showing result 11 - 15 of 16 essays containing the word psychographic.
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11. The Perception of Thai Consumer toward Loose Candy (Lösgodis) : The Study of Product Selection for Thai Market
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Problem: What are Thai consumers’ perceptions toward sugar confectionery products, which are sold as loose candy (lösgodis) in Sweden? Purpose: The aim of this study is to identify and describe the perception of Thai consumers toward sugar confectionery products with the concept of loose candy (lösgodis) by putting an emphasis on the preferences of product features and the choices of product as well as explore the similarities and differences of each demographic and psychographic group. Method: Method included a collection of information concerning theories. READ MORE
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12. Brand personification through music as brand knowledge : Learning from the perspective of consumers of hip-hop music in Sweden, on the associations of music in sneaker brands
University essay from Internationella HandelshögskolanAbstract : Background. Previous research on the investigation of brand personality (BP) can be found to use the personification metaphor of brands through celebrities, occupations and animals. Brand image research aims to discover the human characteristics attached to a brand. READ MORE
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13. Online communities : segments and buying behaviour profiles
University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolanAbstract : The concept of communities and the interaction between people are not new concepts. People have always gathered around common conditions shared by those in the group such as shared emotions, interests, beliefs and needs. It is however the way we interact, with whom we interact, and when and where these meetings take place which has changed. READ MORE
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14. Cosmetic market in Vietnam
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Introduction: Among the Asia Pacific markets, Vietnam is the fastest growing market. However, despite the high growth, the competition in Vietnam is stiff as the main competitor as Unilever, L’Oreal, Johnson & Johnson and P&G occupy the market. Therefore, cosmetic company need effective marketing plan to cope with strong competition. READ MORE
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15. Customer churn analysis : the tactics of handling customer complains
University essay from Institutionen för ekonomi och itAbstract : The Retention has been most important factors for the companies because the cost of looking for much higher than the cost of keeping relation with current customers. The customer retention is to understand your customers through the Customer Relationship management and the more you know about them the better: their expectations, satisfaction levels, demographic & geographic & psychographic tendencies If you understand more about your customers and know more about which customer groups are defecting to rival providers, more effective retention strategies can be developed. READ MORE
