Essays about: "qualitative analysis consumer"

Showing result 1 - 5 of 447 essays containing the words qualitative analysis consumer.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

4. 3. Logistikoptimering med 3PL-Integration

   University essay from Högskolan Väst/Institutionen för ingenjörsvetenskap

   Author : Adam M. Seraj; [2024]
   Keywords : Logistics Optimization; Cost-effectiveness; Third-party Logistics; Economic Analysis; Logistikoptimering; Kostnadseffektivitet; Tredjepartslogistik; Ekonomisk analys;

   Abstract :  Bakgrund – Essity, en framstående aktör inom hygien- och hälsobranschen, står inför utmaningar gällande logistikflödet för konsumentprodukter från produktionsanläggningen i Lilla Edet till kunder i Danmark. Den nuvarande logistikprocessen involverar intern transport med egna lastbilar till externa lager. READ MORE

5. 4. Sustainable consumption in a consumer society. A study of sustainable consumption policy in Sweden 1992–2022.

   University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

   Author : Marie Karlsson; [2024]
   Keywords : Sustainable consumption; Consumer society; Consumer policy; Environmental policy; Policy analysis; Hållbar konsumtion; konsumtionssamhälle; konsumentpolitik; miljöpolitik; policyanalys;

   Abstract : This thesis explores how the topic of sustainable consumption has been discussed in Swedish policy-making between 1992–2022 by analysing policy documents including government official reports, government bills and government communications. The aim of the thesis is to understand how consumption has been discussed and problematised from a sustainability perspective in Sweden over time. READ MORE

6. 5. Consumer’s intentions vs behaviors regarding sustainability: A Study performed in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Arjumand Akbar; Leen Khatib; [2024]
   Keywords : ;

   Abstract : The research examines the different factors that affect the consumer's purchase decisions regarding sustainable products, it investigates the factors that cause the gap between their intentions and actual action taken regarding sustainability. In addition, this research delves into the nuanced interplay of individual attitudes, social expectations, and environmental awareness. READ MORE