Essays about: "relational demography"

Found 1 essay containing the words relational demography.

  1. 1. Attracting women in the war for talent: The impact of gender diversity in recruitment advertisements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elin Hofmann; Alma Holst; [2018]
    Keywords : recruitment advertising; gender diversity; relational demography; signalling theory; tokenism theory;

    Abstract : With a gender diverse talent pool and prophecies of gender diversity levering organisational efficiency and superior performance, why are today's corporations failing to present gender diverse organisations? As business leaders blame a lack of female applicants, examining the efficiency of popular attempts to attract female talent is of great interest. Despite a shared notion among organisations that portraying a diverse workforce in recruitment advertisements widens the pool of applicants, little is known about the impact gender diverse ads have on prospective applicants. READ MORE