Essays about: "relationship marketing case study non-profit"

Found 2 essays containing the words relationship marketing case study non-profit.

1. 1. Online communication within host volunteer tourism

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Karin Hanberger; [2012-11-22]
   Keywords : Online Communication; Non-profit tourism organizations; Electronic word-of mouth; Tourism destination image; Representation; Cultural Tourism; Host Volunteer tourism; Online Social Networking; Global Greeter Network; Greeter Programs; Destination marketing;

   Abstract : What is the Global Greeter Network and what do they do? Global Greeter Network (GGN) is a voluntary association of independent Greeter programs. Greeter programs aspire to provide a personal and diverse image of the destination by matching visitors with local volunteers (called Greeters) for informal rendezvous “off the beaten tourist path”, for free. READ MORE

3. 2. Opening the gates to Sweden : A case study of the development of a marketing project for a non-profit association

   University essay from Handelshögskolan vid Umeå universitet

   Author : Pamela Holler Sotomayor; [2009]
   Keywords : marketing non-profits;

   Abstract : In today’s competitive business world, marketing is no longer considered a radical approach for the needs of public and non-profit organizations. The change in organizational need has led to rapidly broadened and deepened applications and marketing is nowadays seen as a management tool forsuccess. READ MORE