Essays about: "marketing non-profits"

Showing result 1 - 5 of 7 essays containing the words marketing non-profits.

  1. 1. Explaining customers’ relationship commitment in the non-profit sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Svetlana Kolesova; [2017]
    Keywords : Commitment; non-profit organizations; relationship marketing; quantitative study;

    Abstract : Purpose The purpose of the study is to explain what affect customers’ relationship commitment to non-profits organizations. Methodology This study employs the quantitative approach with the help of webbased survey. Findings Relationship commitment has two direct antecedents, namely trust and relationship benefits. READ MORE

  3. 2. What can Swedish Non-profit organisations employ from For-profit organisations’ marketing and internationalisation operations?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Gustav Andersson; Victor Göthensten; [2015-06-29]
    Keywords : Marketing; Internationalisation; Non-profits; Business; Relationship Marketing;

    Abstract : .... READ MORE

  4. 3. Social media evaluation for non-profit organizations : The case of Oxfam Italia

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Giuseppe Antonio Coco; [2014]
    Keywords : Social media evaluation – Non-profits organizations – Non-profits marketing – Facebook – Oxfam Italia – Facebook Graph API – Facebook Insights – content analysis;

    Abstract : The thesis presents an evaluation of the Facebook page of the Italian non-profit organization Oxfam Italia from November 2013 to March 2014. The research’s aim is to analyze the community which follows the organization, how this community interacts with it and how the moderators of the page communicate with its followers. READ MORE

  5. 4. The stories charities tell : An explorative study on the role of stories in charities' internal branding

    University essay from Företagsekonomiska institutionen

    Author : Hanna Niklasson; Hanna Tholander; [2013]
    Keywords : Storytelling; Internal branding; Core values; Organizational culture; Internal communication; Swedish charity sector;

    Abstract : Charities struggle with scarce marketing and branding resources, as do many non-profits, but nevertheless they need to communicate a trustworthy external brand. A strong internal brand is suggested to enhance the external brand and storytelling is addressed as an established tool for internal branding. READ MORE

  6. 5. Exchanges in a Not For Profit Organization: A Case Study Of Green Voluntee

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Muhamad Sarmad Ali; Khurram Siddiqui; [2013]
    Keywords : Exchanges in not for profits; exchanges in non profits; exchanges and marketing;

    Abstract : This case study deals with the identification and description of exchanges that occur in a not for profit organization, in our case is the Green Volunteers, and how these exchanges are essential for the achievement of their objectives. This thesis provides a basic framework for understanding and analyzing existing exchanges for future researchers. READ MORE