Essays about: "retail mobile"

Showing result 1 - 5 of 51 essays containing the words retail mobile.

  1. 1. Technology Acceptance in the Age of Mobile Applications

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matilda Svensson; Siri Nygren; Emily Sundqvist; [2023]
    Keywords : Digitalisation; Mobile Apps; Technology Acceptance Model TAM ; Retail App Adoption; IKEA.; Business and Economics;

    Abstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE

  3. 2. Modeling Patterns of Transactions after Companies Implementation of Getswish AB’s Payment Service

    University essay from KTH/Matematisk statistik

    Author : Jakob Amaya Scott; Amanda Skålberg; [2022]
    Keywords : Multiple linear regression; Confidence interval; Residual analysis; Multicollinearity; Box-Cox; Non-Parametric bootstrap; Seasonality analysis; and Validation; Konfidensintervall; Residualanalys; Box-Cox; Icke-parametrisk bootstrap; Valdering; Säsongsanalys och Multipel linjär regression. iii;

    Abstract : This thesis is a case study in collaboration with the company Getswish AB. GetswishAB provides the mobile application and payment service Swish with the purpose ofdelivering smooth money transfers for individuals and companies in Sweden. READ MORE

  4. 3. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. READ MORE

  5. 4. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vasileios Dimopoulos; Velitchko Velichkov; [2021]
    Keywords : Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

    Abstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE

  6. 5. Employing gamification to support sustainable food consumption : Analysis and Redesign of the Too Good To Go mobile app

    University essay from Umeå universitet/Institutionen för informatik

    Author : Thu Huong Nguyen; [2020]
    Keywords : consumer food waste; food interaction; persuasive design; green consumption; green design; green food technology; behavioral change; behavioral intervention; gamification; behavioral design; green gamification;

    Abstract : An estimated 1.3 billion tons of food is lost or wasted every year, adding to the growing problem of CO2 emissions and global warming. Consequently, there is an urgent need to address this issue. READ MORE