Essays about: "retail theories of change"

Showing result 11 - 15 of 15 essays containing the words retail theories of change.

  1. 11. Reference prices in an E-commerce context - An experiment with changing consumer prices

    University essay from Göteborgs universitet/Graduate School

    Author : Therese Thörner; [2013-07-10]
    Keywords : Pricing; Reference prices; Price unfairness; E-commerce; Retail;

    Abstract : A cognitive process is activated when consumers encounter a price in a purchase situation. The price is evaluated relative to a reference price, which represents a mixture of factors such as previously encountered price levels, competing price levels and prices paid by others. READ MORE

  3. 12. Change Of Entry Mode : a case study of Swedish retail firm in the United Arab Emirate

    University essay from SLU/Dept. of Economics

    Author : Emmanuel Onyebuchi Nnagbo; [2009]
    Keywords : change; entry mode; internal factors; external factors;

    Abstract : Over a decade, there has developed a strong tendency in International Business studies to discuss the internationalization of multinational corporations. This development is not surprising as the ongoing globalization has pushed corporations to seek entry into foreign markets at a relentless pace. READ MORE

  4. 13. Marketing, branding and sales agreements : case studies from small-scale farms in Canada and Sweden

    University essay from SLU/Dept. of Economics

    Author : Lina Johansson; [2008]
    Keywords : brand; marketing; small-scale cattle production; sales agreement; value-added; relations;

    Abstract : We are presently living in a complex society where there is a great distance between the production and the consumption. The debate about the importance of "eating locally produced food" escalates as research shows correlation between life styles and a climate in change. READ MORE

  5. 14. Gårdarnas Smaker : möjligheter och begränsningar för en ny försäljningskanal för lokalproducerade livsmedel

    University essay from SLU/Dept. of Economics

    Author : Marcus Claesson; Per Hansson; [2008]
    Keywords : livsmedel; lokalproduktion; distributionskanal; marknadsföring;

    Abstract : Historiskt sett har det varit svårt för småskaliga livsmedelsproducenter att få marknadstillträde. Dagligvaruhandeln har stor makt över vad som saluförs i butikerna och butikskedjorna har strävat mot ett fåtal leverantörer med hög effektivitet. READ MORE

  6. 15. Internationalisation of Swedish Fashion : A Study of Small Sized Fashion Design Companies

    University essay from Företagsekonomiska institutionen

    Author : Marie Göransson; Celia Lindh; [2006]
    Keywords : ;

    Abstract : Swedish fashion export has increased by eight percent during the year 2005 and the industry turnover of 7.8 billion SEK is higher than ever. Swedish design is thereby securing its position as a future upholder of Swedish economy. READ MORE