Essays about: "role of Customer relationship management in customer retention"
Found 4 essays containing the words role of Customer relationship management in customer retention.
-
1. "How can tech startups enhance their customer retention and acquisition
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This research emphasizes the role of social media in customer acquisition retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping their strategies and effectively allocating resources to achieve consistentcommunication with their customer base. READ MORE
-
2. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE
-
3. The Role Of Service Quality In Shaping Consumer Behaviour And It's Impact On Customer Base On Businesses
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : This study aims to investigate the effect of service quality in shaping consumer behavior and the impact on the customer base of businesses from the perspective of retail banking customers in the United Kingdom. The study draws on customer behavior and attitude premised on the SERVQUAL and SERVPERF models originated by Parasuraman et al. READ MORE
-
4. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing
University essay from Institutionen för ekonomiAbstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE