Essays about: "role of media in our modern society"

Found 4 essays containing the words role of media in our modern society.

  1. 1. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  3. 2. (S)examensarbete

    University essay from Konstfack/Textil

    Author : Cecilia Pfaff; [2016]
    Keywords : art; textile art; knitting; crochet; sex; sexy; sexiness; Instagram; selfie; performance; sun chair; craftivism; Dolly Parton; body; feminism; #xxxjobb; #123sexy; konst; textilkonst; stickning; virkning; sex; sexig; sexighet; Instagram; selfie; performance; solstol; craftivism; Dolly Parton; kropp; feminism; #xxxjobb; #123sexy;

    Abstract : Preface: Thank you to all the women in my life who have supported me through this process; to my mother, to my other mother (Susan), to Kara, to Jordan and, of course, to Dolly. Summary: (S)examensarbete is a journey through which I have questioned if knitting can be sexy. READ MORE

  4. 3. Social Movement & Social Media : A qualitative study of Occupy Wall Street

    University essay from Institutionen för kultur och kommunikation

    Author : Eric Clark; [2012]
    Keywords : Occupy Wall Street; social media; social movement; traditional activist; modern activist;

    Abstract : This project is important to the research in both the fields of social movement and of social media and their growing relationship.  This report has analyzed the responses of several key role players in one of the biggest social movements in American history, Occupy Wall Street. READ MORE

  5. 4. Media and Minority Rights. The role of media in promoting social cohesion and enforcing human rights of ethnic minorities in nation states

    University essay from Lunds universitet/Mänskliga rättigheter

    Author : Behrang Kianzad; [2008]
    Keywords : mass media; minority rights; social cohesion; Human rights; Mänskliga rättigheter; Social structures; Sociala strukturer; Press and communication sciences; Journalistik; media; kommunikation; Law and Political Science; Social Sciences;

    Abstract : The aim of this essay is to investigate the role of media in shaping national identity, analyzed through the media practices on ethic minorities and the medias portrayal of these minorities. The thesis is that since the rise of the modern nation state, a false, imagined, homogenous picture of the nation has been disseminated, first through the printing process and books, and in our days, through massmedia outlets. READ MORE