Essays about: "sample research problems for marketing"

Showing result 1 - 5 of 6 essays containing the words sample research problems for marketing.

  1. 1. FACTORS INFLUENCING GREEN CONSUMPTION : The moderating effect of market maturity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amin Babazade; Uliana Paramzina; [2019]
    Keywords : green consumption; green products; market maturity; moderating effect; factors influencing green consumption; emerging markets; developed markets.;

    Abstract : Purpose – The purpose of this master thesis is to examine factors influencing green consumption and to explain the moderating effect of market maturity on these factors in developed and emerging markets.Design/methodology/approach – In this research the pragmatism epistemology was employed as the scientific perspective of the current research. READ MORE

  3. 2. Consumer Experience of Online Behavioural Advertising : A qualitative study exploring factors influencing consumer experience of OBA by Swedish online fashion retailers

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Linnea Lind; Cassandra Olsson; [2018]
    Keywords : ;

    Abstract : Background For companies operating in the online fashion retail sector, understanding consumer behaviour is vital because of increased competition in the online market. The techniques for acquiring the necessary consumer information have, along with the digital revolution, become increasingly analytical and with this new marketing strategies and technologies have emerged. READ MORE

  4. 3. "Can you hand me the salt, please?" Motivational Conflicts - Heatlh v.s. Taste

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Landers; Anneka Hooijsma; [2014]
    Keywords : Health; Taste; Motivations; Cooking Salt; Consumer Culture Theory; Business and Economics;

    Abstract : Thesis purpose: to develop theory that can explain the contradictions that we see in contemporary society in the choice of cooking salt. Salt consumption can cause severe health problems. Consumers in the middle and upper classes are health aware, but seem to have other motivations for their choice in cooking salt. READ MORE

  5. 4. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Arshad Sheikh; [2009]
    Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE

  6. 5. Advertisement to Mobile Phones, Success or Failure? : : A STUDY OF SWEDISH YOUTHS ACCEPTANCE TOWARDS RECEIVING MOBILE ADVERTISEMENT

    University essay from Handelshögskolan vid Umeå universitet

    Author : Anton Olofsson; Michal Pietz; [2009]
    Keywords : Mobile Marketing; Acceptance; Consumer; Youths; Permission; Incentives; Trust; Attitudes; Risk;

    Abstract : The great technological development under the last decade has given the organizations new possibilities to market them self. Mobiles phones, smart phones and the new ultraportable laptops which make it possible to for organizations to send advertisement consumers 24/7. READ MORE