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Showing result 1 - 5 of 13 essays matching the above criteria.

1. 1. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
   Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

   Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

3. 2. Organizational culture's role in the integration phase of M&A transactions : A case study based on recent transactions

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amelia Bågevik Gray; Samuel Johansson Lemon; [2023]
   Keywords : Mergers; Acquisitions; M A transaction; Organizational Culture; Integration; Cultural dimensions; Integration strategy.; Mergers; Acquisitions; M A transaktion; Organisationell kultur; Integration; Kulturella dimensioner; Integrations strategi.;

   Abstract : The term mergers and acquisitions (M&A) is a collective name for a certain type of financial transaction, in which two organizations become a single entity (Rosenthal 2002, Seo & Hill 2005, Silhan 1994). In the post-M&A transaction process, the phase of integrating the organizations together emerges. READ MORE

4. 3. Internationalisation in the Digital Age : A Case Study of a Born Digital and Their Road to Internationalisation

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lisa Waris Copic; Roberts Pussfält; [2023]
   Keywords : Born Digital; Internationalisation; Internationalisation Processes; Internationalisation Strategy; Uppsala Model; AAA Framework; CAGE Framework; Dynamic Capabilities;

   Abstract : Background:             Internationalisation for businesses has been researched for decades and has been well understood. However, new types of organisations have emerged in the digital age, disrupting the organisational landscape. One of these disruptive organisations is born digitals (BD), which have become more prominent in recent years. READ MORE

5. 4. Exploring Strategies for Customer Engagement in the Absence of Third-party Cookies : Using a Firm-based Digital Maturity Lens

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Ida Lengdell; [2023]
   Keywords : Strategies; Customer Engagement Online; Digital Maturity; Third-party Cookies;

   Abstract : Purpose – This study aims to identify and analyze innovative strategies that firms can use to develop customer engagement online without relying on third-party cookies, whilst also considering the firms' level of digital maturity. Method – To explore the innovative strategies for developing customer engagement online without third-party cookies, a sequential mixed-method design was employed, utilizing semi- structured interviews and survey data. READ MORE

6. 5. How do SMEs in Sweden perceive the usage of SEO?

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Sabin Ajam; Berivan Batak; [2021]
   Keywords : SEO; digital marknadsföring;

   Abstract : The purpose of this study has been to find out how SMEs in Sweden perceive SEO as a marketing tool. In order to answer the purpose of the study, we have selected five small and medium enterprises to take part in their stories and perceptions of SEO. As a method, we have used interviews to be able to answer the purpose of the essay. READ MORE