Essays about: "seo strategy"

Showing result 11 - 13 of 13 essays containing the words seo strategy.

  1. 11. Does being nice pay? The Relationship between Company CSR Performance and Executive Compensation in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Kestutis Tyla; Santa Kratule; [2015]
    Keywords : Executive compensation; Corporate Social Responsibility; Corporate Social Performance; CEO compensation; Senior executive officers compensation;

    Abstract : The primary purpose of this paper is to investigate the relationship between CSR performance measures and the compensation levels of the CEO as well as of the average senior executive officer (SEO), while the secondary purpose is to investigate how traditional CEO compensation determinants relate to average SEO compensation. We apply a quantitative robust regression approach using a sample of 710 observations, covering 138 Swedish listed companies throughout 2005-2013. READ MORE

  3. 12. Mobile Search : An empirical investigation of the next big thing

    University essay from Ekonomihögskolan, ELNU

    Author : Louise Bäcke; Ellinor Hansen; Linnea Johansson; [2012]
    Keywords : Marketing strategy; Mobile marketing; Mobile search; Search Engine Marketing SEM ; Search Engine Optimizing SEO ; Innovation diffusion theory IDT ;

    Abstract : The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. READ MORE

  4. 13. E-Commerce Strategy : Being Physical or Virtual?

    University essay from Företagsekonomiska institutionen

    Author : Hans Olsberg; Robert Perrakoski; [2005]
    Keywords : ;

    Abstract : The developments of Electronic Commerce applications origins back to the early 1970s and were primarily used within the financial sector. As the potential of E-commerce was recognized its use also reached into other sectors. READ MORE