Essays about: "service quality and customer satisfaction questionnaire"

Showing result 1 - 5 of 33 essays containing the words service quality and customer satisfaction questionnaire.

  1. 1. How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Weiyang Huang; Hongyu Zhu; Yuxin Pan; [2017]
    Keywords : Customer satisfaction; relationship marketing tactics; quality of service; price perception; brand perception; value proposition.;

    Abstract : Within the competitive marketing environment, companies are faced with many challenges to stay competitive. Companies are consistently trying to establish the longterm relationship with customers by satisfying them as much as possible. READ MORE

  2. 2. Alignment of service characteristics with competitive strategy & customer satisfaction : A Comparative study in fast food industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Muneeb Goraya; Ibrahim Zaaroura; [2016]
    Keywords : Competitive strategy; service characteristics; servicescape; service quality; quality; value; customer satisfaction; service industry.;

    Abstract : Competitive strategies are an essential tool for sustainable competitive advantage. Particularly in the service industry, strategy has its significance as it plays a vital role in achieving customer satisfaction. This study investigates alignment of four service characteristics i.e. READ MORE

  3. 3. Kundnöjdhet vid jord-och skogsaffärer : fallet Areal

    University essay from SLU/Dept. of Forest Products

    Author : Minna Norrman; [2016]
    Keywords : kundvärde; kommunikation; relationsmarknadsföring; tjänstemarknadsföring; jord-skogsfastighet; fastighetsmäklare; customer value; communication; relationship marketing; service marketing; quality; real estate agent;

    Abstract : Förståelsen för- och vikten av kundnöjdhet och affärsrelationer med sina kunder har under de senaste decennierna ökat. Begreppen tjänstemarknadsföring och relationsmarknadsföring har blivit etablerade och idag vill de flesta företag veta hur kunder upplever affärerna med dem. READ MORE

  4. 4. Study of Users’ Data Volume as Function of Quality of Experience for Churn Prediction

    University essay from Blekinge Tekniska Högskola

    Author : Ravuri Hemanth Kumar; [2016]
    Keywords : Churn; Mobile Data; Quality of Experience; Experience Sampling Method;

    Abstract : Customer churn has always been a problem to be addressed by the telecommunication service providers. So far, work done in this regard was based on analyzing historical data of the customers by using different data mining techniques. READ MORE

  5. 5. Customers’ Perception on their Satisfaction about the Private Banks in a Developing Country : A perspective of Private Banks in Bangladesh

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Md Mahmudul Alam Akanda; Jasmin Dzeko; [2016]
    Keywords : Customers’ perception; Customers’ satisfaction; Private banks; Developing country; American Customer Satisfaction Index ACSI .;

    Abstract : Customers’ satisfaction is a decisive factor in the development process of business which has also an effective impact on contributing a country's GDP. Private banks have been emerged over the time in developing countries where customers’ satisfaction is the driven force of banking industry investigated in Bangladesh. READ MORE